OUR ORIGINS
Introducing FORK, a values-driven start-up offering creative craft workshops embedded with regenerative design principles. We aim to educate, upskill, and most importantly entertain; going beyond buzzwords to organically engage customers in sustainability-focused education as a by-product of our services.
FORK’s core offering at launch will be a rotating program of premium craft workshops, capturing the business opportunity post-pandemic to engage middle-class consumers in creative and social activities.
Adhering to our brand pillars of opportunity and community, FORK will also offer not-for-profit craft workshops targeted at low-income and marginalized background markets to promote the inclusion of these communities within the creative industries.
Accompanying and promoting our craft workshops will be our namesake bi-annual magazine. Maximalist and abstract, FORK magazine will shift away from traditional aesthetics associated with ‘sustainability’ marketing, to entice new audiences to the regenerative fashion movement.
OUR MANIFESTO
F is for Fashion. All of our workshops will teach craftsmanship skills crucial to the creation and care of fashion.
O is for Opportunity. Our services will provide opportunities as simple as meeting new friends, to upskilling attendees for creative professions. In particular, our not-for-profit community workshops will open doors for those often excluded from the fashion and creative industry.
R is for Regenerative. The act of regeneration is integral to our business strategy; workshops will be centered around ways of either regenerating fashion or creating regenerative fashion.
K is for (K)ommunity. As well as our not-for-profit workshops with existing local communities, all workshops will encourage like-minded individuals to bond over creative practices, tapping into our increased need for human connection post-covid.
FORK by name is abstract from stereotypical sustainability-focused businesses, routinely branded with greenwashed language and aesthetics. With consumer scrutiny of greenwashing growing, and our objective to educate customers as a by-product of our workshops; we felt it important to leave our business name open to customer interpretation.